Immerse yourself in a viewing experience like no other with Samsung's 98" Neo QLED 4K TV. This television isn't just big; it's a portal to captivating clarity and vibrant colour. With Quantum Matrix Technology, each frame becomes a masterpiece, while the Neo Quantum HDR+ and 4K AI Upscaling ensure that every detail pops, whether you're enjoying the latest blockbuster or your favourite show. Its anti-reflection screen, wide viewing angle, and motion-optimising technology make this TV the ultimate centrepiece, giving you cinema-quality visuals without leaving your sofa. Samsung's Tizen Smart OS integrates your favourite apps, services, and more, providing intuitive control over both entertainment and the smart features in your home. Say goodbye to squinting at small screens and hello to an expansive, seamless viewing experience!

Features:

- Epic 98-Inch Screen: Perfect for large spaces and ultimate viewing immersion.

- 4K AI Upscaling: Boosts image quality in real time, even for non-4K content.

- Quantum Matrix Technology: Exceptional contrast with precision lighting control.

- Wide Viewing Angle & Anti-Reflection: Enjoy stunning visuals from anywhere in the room.

- Adaptive Sound Pro with Dolby Atmos: Dynamic sound that follows the action, enveloping you in cinematic audio.

- Object Tracking Sound: Audio that moves with on-screen elements for an immersive experience.

- Gaming-Ready: VRR, FreeSync Premium Pro, and Super Ultra Wide Game View make it perfect for serious gamers.

- SmartThings Integration: Control your smart home devices seamlessly from your TV.

- Bixby & Voice Interaction: Built-in voice assistant for hands-free browsing and controls.

Specifications:

- Display: 98" Neo QLED

- Resolution: 4K UHD (3,840 x 2,160)

- Refresh Rate: 100Hz

- HDR: Neo Quantum HDR+, HDR10+ Adaptive/Gaming

- Processor: NQ4 AI Gen2 Processor

- Audio Output: 60W, 4.2.2CH with Dolby Atmos, OTS+, Q-Symphony

- Smart OS: Tizen with Bixby, Apple AirPlay, and far-field voice control

- Connectivity: 4 x HDMI (with 4K 120Hz), 2 x USB, Wi-Fi 5, Bluetooth 5.2, Ethernet, eARC support

- Game Features: VRR, Auto Game Mode, Super Ultra Wide Game View, Game Motion Plus